EmbroidMe Delivers Personalized Gifts

West Palm Beach, FL – November 14, 2013 – The success of your business relies upon both the acquisition of new customers and the retention of existing customers. Since a company’s survival is highly dependent on both new customer satisfaction and continued loyalty, it makes sense to provide clients with an unexpected token of appreciation for their business. A great way to do this is through personalized company promotional products, such as mugs, bags, apparel, calendars, key chains, or sports products from EmbroidMe.

Showing customers how much they are appreciated through a personalized and useful promotional gift will not only send the message that their business is valued, but will also increase brand recall and loyalty. LJ Research found that 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months. In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper. Having a shirt or mug with the company logo in front of them is a constant reminder of the brand and will influence their decision the next time they are in the market for the company’s products or services.
Custom printed promotional items are also a great way to make new prospects aware of your brand name. The same LJ Research study stated that over half of participants did business with the advertiser after receiving the promotional product and reported having a more favorable impression of the advertiser since receiving the item. Practical yet personal items help your business stand out. EmbroidMe has more than 800,000 promotional products—all available for branding with logos and messages. The more the item is useful and targeted to specific customer niches, the further it will go to achieving customer loyalty and building brand awareness.

“EmbroidMe is dedicated to providing personalized gifts that promote your brand efficiently and effectively,” said Christine Marion, MAS, director of retail operations for EmbroidMe.  “We are proud to play this vital role as you build your business.”

About EmbroidMe

With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for personalized gifts, promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.  For more information about EmbroidMe’s charity awareness programs, and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com.  EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.